Our Story

Rijul Shukla, Founder

About me

Hi there, I am Rijul! Nice to meet you. ๐Ÿ˜
Since you have come to this page I am assuming you want to know more about me and our story! It is a bit long (I know ๐Ÿ™ˆ) but you will know why I am doing what I am doing. So, let's dive in!

I graduated from the University of Manchester in 2019 completing my Masters in Innovation Management and Entrepreneurship. Before coming to the UK, I worked in my family business of road construction and hotel. ๐Ÿจ

When I came to the UK in 2018, I was fascinated to see the concept of Ready meals - so convenient and so easy! ๐Ÿคฉ

When I tried one of the Indian meals, I found them bland and of poor quality. My mind said to me - 'THIS IS NOT THE REAL INDIAN FOOD'.

With my childhood inspiration to start my own company and my hotel industry experience, I thought I could provide a better-tasting meal with a lot of plant-based options as most of our cuisine is vegetarian and the idea of Spice Story was born! ๐Ÿ›

My grandfather - My inspiration ๐Ÿ’ช

Mr B.L Shukla

Since childhood, I had seen my grandfather work hard to build a business empire in central India. His story is more like the Rags to Riches story, where he created his own company from nothing. ๐Ÿ˜ฎ

He used to work in a small construction company and had a daily wage job as a labourer. But he never stopped believing in his dreams. He worked hard constantly and started his own construction company and made it one of the biggest companies in central India! ๐Ÿ‡ฎ๐Ÿ‡ณ
He is my inspiration and it is because of him, I decided to be an entrepreneur and have had a dream to start my venture. His resilience and never giving up attitude has inspired me and is what drives me each day. ๐Ÿ™Œ

Fun fact about me ๐Ÿคช

I have skydived from the plane alone from 3000 feet! ๐Ÿช‚

Any questions please contact me at rijul.shukla@spicestory.co.uk