Our Story

Rijul Shukla, Founder

About me

Hi there, I am Rijul! Nice to meet you.
Since you have come to this page I am assuming you want to know more about me and our story! It is a bit long (I know) but, you will know why I am doing what I am doing. So, let's dive in!

I graduated from the University of Manchester in 2019, completing my Masters in Innovation Management and Entrepreneurship. Before coming to the UK, I worked in my family business of road construction and hotel.

When I came to the UK in 2018, I was fascinated to see the concept of Ready meals - so convenient and so easy!

When I tried one of the Indian meals, I found them bland and of poor quality. I said to myself - 'THIS IS NOT THE REAL INDIAN FOOD'.

With my childhood inspiration to start my own company and my restaurant industry experience, I thought I could provide a better-tasting meal with a lot of plant-based options as most of our cuisine is vegetarian and the idea of Spice Story was born!

Soon after, I won £12000 at Venture Further competition - an annual business competition run by University of Manchester and invested all of the money in Spice Story and today we are in numerous independent stores in the North West.

My grandfather - My inspiration 💪

Mr B.L Shukla

Since childhood, I had seen my grandfather work hard to build a business empire in central India. His story is more like the Rags to Riches story, where he created his own company from nothing.

He used to work in a small construction company and had a daily wage job as a labourer. But he never stopped believing in his dreams. He worked hard constantly and started his own construction company and made it one of the biggest companies in central India!
He is my inspiration and it is because of him, I decided to be an entrepreneur and have had a dream to start my venture. His resilience and never giving up attitude has inspired me and is what drives me each day.

He is the one who sent me to the UK to complete my Masters degree and, I really wanted him to see me graduate from one of the best universities in the UK but unfortunately even before I completed my degree, he passed away.

Spice Story is a tribute to him.

Fun fact about me 🤪

I have skydived from the plane alone from 3000 feet! 🪂