Our Story

Rijul Shukla, Founder

About me

Hi there, I am Rijul! Nice to meet you. ๐Ÿ˜
Since you have come to this page I am assuming you want to know more about me and our story! It is a bit long (I know ๐Ÿ™ˆ) but you will know why I am doing what I am doing. So, let's dive in!

I graduated from the University of Manchester in 2019 completing my Masters in Innovation Management and Entrepreneurship. Before coming to the UK, I worked in my family business of road construction and hotel. ๐Ÿจ

When I came to the UK in 2018, I was fascinated to see the concept of Ready meals - so convenient and so easy! ๐Ÿคฉ

When I tried one of the Indian meals, I found them bland and of poor quality. My mind said to me - 'THIS IS NOT THE REAL INDIAN FOOD'.

With my childhood inspiration to start my own company and my hotel industry experience, I thought I could provide a better-tasting meal with a lot of plant-based options as most of our cuisine is vegetarian and the idea of Spice Story was born! ๐Ÿ›

My grandfather - My inspiration ๐Ÿ’ช


Mr B.L Shukla

Since childhood, I had seen my grandfather work hard to build a business empire in central India. His story is more like the Rags to Riches story, where he created his own company from nothing. ๐Ÿ˜ฎ

He used to work in a small construction company and had a daily wage job as a labourer. But he never stopped believing in his dreams. He worked hard constantly and started his own construction company and made it one of the biggest companies in central India! ๐Ÿ‡ฎ๐Ÿ‡ณ
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He is my inspiration and it is because of him, I decided to be an entrepreneur and have had a dream to start my venture. His resilience and never giving up attitude has inspired me and is what drives me each day. ๐Ÿ™Œ

Fun fact about me ๐Ÿคช

I have skydived from the plane alone from 3000 feet! ๐Ÿช‚

Any questions please contact me at rijul.shukla@spicestory.co.uk